Bread and Butter Marketing is a term that is used to talk about the “basics” or the foundations of a marketing strategy. It can also be used to mean the “staples” or something that is in high demand and provides you with a constant and reliable income.
There is a general acknowledgement that “bread and butter” sales are the core of any business. For example, if you run a pet shop, the “bread and butter” of this business is pet food – it is a product that is always in demand. Of course there are many other things sold by a pet shop, but they tend to be larger one off or less frequent purchases such as dog crates, pet beds, fish tanks etc etc. These can be more expensive items that bring in higher amounts, but the frequency of sales can be erratic.
When it comes to working online the “bread and butter” product is advertising. EVERYONE who works online needs it and people purchase it over and over again. It is a very high demand product…..
Fact is advertising is a billion dollar business.
A lack of good quality advertising can also break any business. It can cost a fortune, and the majority of people who work online do not even have an advertising budget. This is probably part of the reason why the majority of people in this industry don’t even consider the idea that advertising can and should be their core sales product. Instead they tend to focus on the less frequent purchased items as their main business model.
Selling things like high cost training courses, can bring in a very nice commission, but these sales can often happen only on a much more occassional, unpredictable and infrequent basis. Those who focus only on these kind of sales tend to really struggle to make a living online.
If this is you then you NEED to think about adding some “bread and butter” products to your portfolio.
Personally I make money every single day in two ways. My “bread and butter” products are:
Ad clicks – I do these myself on a daily basis using sites like Neobux, Ads by UAP, Cash Cow Traffic and Hitz Cash.
Advertising – Promoting the site Unlimited Mail Profits and the other ad sites above makes me small but frequent commissions (mostly on a daily basis) too.
This strategy covers my own costs for advertising (allowing me to promote the bigger products better) as well as providing me with a profit.
This is a simple strategy that makes a HUGE difference to my own income levels. I am currently using it to earn $100 over and over again to pay for high quality advertising from Udimi to promote my affiliate products like Master Affiliate Profits.
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